Many beauty salon owners complain about not getting enough interaction with their fans via their social media profiles on social networks, such as Facebook or Twitter, and, consequently, not winning new clients via these networks. If this is your case, you need to ask yourself the following question: What efforts am I making to captivate and win new clients?

Of course, everybody hopes to see noticeable results within the first few weeks of setting up their social media profiles, but if you don't provide the right kind of content which will grasp your followers' attention, you can't expect to attract new clients and build customer loyalty via social networks. Below, we have provided you with some tips to help you build great social media profiles via which you will captivate new followers and convert them into fans who will later visit your beauty salon and become your clients.

23 awesome tips to help your beauty salon triumph on social networks

1. Share content that interests you. Keep up to date with the latest trends and share them before the competition does!
2. Make sure you fill in the information on your social media profiles and update it every time something changes (telephone, email, address...).
3. Always ask your followers questions that will spark interesting conversation and debates. If you ask the right questions, the answers you receive will become a source of strong feedback.
4. Have you got many social media profiles? With your objective being to increase your online community, you should recommend that your fans follow you on all your social media profiles.
5. Create and share interesting videos. You could ask some of your clients if they would mind if you recorded their treatment sessions.
6. Show off your beauty salon! Your clients will love to get to know a little more about the facilities and equipment you have at your beauty salon. Upload images of your staff and your treatment rooms each week and present different ones every time.Tell everybody something about them! This type of content will create a higher interaction rate than your average type of content.
7. You're the expert. Share your knowledge. People will love learning about your beauty tips, the latest treatments you offer at your beauty salon, your top treatments...
8. Share your accomplishments. The opening of a new beauty salon, an anniversary, new facilities...
9. Get close to your public in your posts. You need to demonstrate that you are available to answer their questions.You don't want them to feel too intimidated to ask.
10. Don't automate everything! your fans need to know that there is actually a person out there dedicated to communicating with them.
11. Create competitions and raffles so that your fans can try out your new products and services.
12. Thank your fans for following you, and when you reach a high number of followers, let them know how good it is for your brand.
13. Use photos. Everything's easier to take in through images!
14. Share exclusive posts about your beauty salon. Your fans should be the first ones to find out about the latest updates at your salon.
15. Monitor and take into account all the comments your fans make. These comments will give you an indication as to what works and what doesn't.
16. Use tools to effectively manage multiple profiles on different social networks. HootSuite allows you to program messages and evaluate the ROI from the control panel.
17. Always respond to your fans' comments. This will make them feel that you really are there for them and they will, therefore, be motivated to write a comment on a different occasion.
18. Share fun content which will make everyone smile.
19. You are a beauty expert. Use psychology to create content that will solve your fans' problems, and, at the same time help to generate great conversations (beauty tips, problems related to the different times of year, advice about events and special occasions..)
20. Investigate, analyze and discover all that you can about your fans. For example, what type of content do your clients prefer (images or videos), at what time to like to see the content ( the peak times), What type of treatments do they prefer...
21. Try to make your content easy to read, and, above all, easy to digest!
22. Never share posts with long computer graphics or images with florescent colors and small fonts on you social media profiles. Add widgets and buttons so that your web page and blog can be accessed via your social media profiles. And, don't forget to include buttons on your web page and blog to access your social media profiles.
23. And, last but not least, make your followers and fans feel special!