Today, our sales experts have rounded up the best tips to help you find, win and keep more clients at your beauty salon.
Ideas how to win new clients
Research your potential clients
Take the time to get to know the market and become an expert. You also need to observe what your competition is doing in order to detect what type of products and beauty treatments are most on demand. Another option is to keep up to date with the latest trends by following blogs specializing in the aesthetic industry.
Highlight your contact information
Clearly highlight your contact number on your web page and social media profiles. This number should be a landline number, not a payphone number, and a mobile number can be given to receive emergency calls outside working hours.
Use prestigious brands
Make sure your beauty salon is associated with prestigious cosmetic brands, because the fact that you have worked with well-known companies will strongly influence your client's decision to buy. Make sure these brands are visible on your web page.
Answer your clients' questions
Answer the emails and the comments your clients make on social networks as soon as possible. If you do this, your clients will feel that there is always someone there to solve their problems.
Answer calls politely
Answer all types of calls politely. Use a kind tone of voice and make your clients feel secure during your conversations, as this will demonstrate to them that you are a beauty expert.
Your team is extremely important
Personally choose your staff at your clinic. Your receptionist doesn't only charge your customers and answer the phone, this is the first person to receive your clients and should give them a good impression of your beauty salon.
Count on real testimonies
Your clients' testimonies are crucial. Listen to your clients' opinions about your products and treatments by reading or listening to their experiences. This will increase your clients' intentions to purchase. Don't let your clients go to neutral forums or social media pages where they may come across your competition, who will demolish your business's benchmark and services. Testimonies and opinions are powerful online content, which will serve to position your web and gain your clients' trust.
Use FLOWwwer to communicate with your clients
A free app like FLOWwwer generates trust. You will be able to contact them at any time. Thanks to push notifications, you will be able to send free, personalized messages. And, with an intuitive search engine, you will increase the visibility of your beauty salon which will mean that your clients won't forget about your clinic.
We hope that these tips will help you win new clients. If you have any more tips, don't hesitate to share them with us; we would love to hear them.
