If you don't know your clients well, you can't offer them what they really want because you won't know what they're looking for. On the other hand,  If you know them well, you can build customer loyalty with your clients and gain their trust. So, how can you get to know your customers better? There are many ways of doing this, and one of the best ways is to measure. Measure your clients behavior by using specific data so you make the right decisions. In order to make this process easier,  our online management and marketing software for beauty salons and clinics will help you obtain reports, statistics and all kinds of data which will be useful for the daily running of your business.

One of these tools is the average receipt. You can find it in Statistics >> Reports within your FLOWww system, and it is the average amount of each sale made at your beauty salon. This gives you a basic indication to whether or not you are achieving your sales goals. Below, we have rounded up 6 actions that you can put into practice at your clinic to increase the amount of your average receipt.

6 actions to increase the amount of the average receipt at your beauty salon

1. Personalized Service

Personalized customer service is one of the most powerful actions for increasing the amount of your average ticket, because by providing this type of service, you form a bond with your clients which will encourage them to buy more. At present, the key to success for many beauty salons is personalization; your clients need to feel special and unique.

2. Impulse buying

One of the most common means of trying to increase product sales is through impulse buying. Products directed at this type of sale are normally low-priced and need to be strategically placed at the point of sale or near the exit of your beauty salon. These products could be items such as nail polishes, lip glosses, manicure stickers, nail files, toe separators etc.. Choose what you think your clients will like the most! Nobody knows your clients better than you do.

3.Cross-selling

Another technique is to sell products that compliment products or services that clients have previously acquired, which is known as cross-selling. If this technique is used well, it is one of the most effective. It involves offering small products that may augment the results of treatments your clients' have received, or compliment both the products and services they acquire. For example, when a client has undergone a treatment to eliminate marks from the sun, you could offer them a protective sun cream that will prevent these marks from reappearing. Or, if a client buys an exfoliator for their hands and feet, you could then offer them a moisturizing cream that will leave them really soft.

Our FLOWww software has a function called Cross Selling, which makes offering your clients complimentary products much easier.

This tool allows you to configure complimentary products within the system, based on the service your client acquires. In order to configure your system, you should go to Configuration >> Tariffs and products. Once you have configured this, every time you sell this product, your FLOWww system will remind you about the complementary product or treatment you could offer to your client. It's a sure sale!

4. Discounts for large volume sales

Another widely used technique is to give a discount or give away a product when one of your clients makes a large purchase at your clinic. This is one of the easiest strategies to apply, but it needs to be studied very well beforehand, because when you apply a discount, or pay for a present, you are neutralizing the advantages of increasing the amount of your average receipt.

5. Packs

A great way of achieving to sell more products is by creating packs. A pack of products that will sell well is: The main product + complimentary products. Another possibility is to prepare a selection of products to sell your clients and offer a discount if a client acquires all of these products. 3x2 offers can also help to increase the amount of your average receipt, but are not recommendable on a long-term basis. If you want your packs to be successful, the main product in the pack should be one of your top selling products.

6. Actively present new products and services

Your regular clients nearly always buy the same products. Your customers feel comfortable with this and it's convenient for your business too. Nevertheless, try to introduce your clients to new products by letting them try them for free. This way, you will be providing your clients with more choice. This strategy is advantageous because it makes your clients feel valued which, therefore, raises the possibility of increasing the amount of your average receipt and building customer loyalty.