Even though business owners use a wide range of strategies to help them reach their goals, unfortunately, there are always going to be setbacks. One of those is the myths about aesthetic treatments. So, let's put a stop to these myths, now!

The intention of most beauty salon owners is to regale their clients with exclusive, top quality offers, but first of all you need to sell your products and services in order to make enough money to keep your business on the front line. For this reason, we want you to be clear about what your business's needs are so you choose the right communication methods to gain your clients' trust; your clients need to trust you and the treatments you provide at your clinic. It's time to take the right measures and contract an online marketing and management system to help you put all this into action.

Make your clients believe in your product

You need to become a mediator between your products and your clients. In order to achieve this, you will need to come up with a series of plans to captivate your target market: You may offer top quality aesthetic treatments at your clinic, but in order to sell them you'll need to go one step further.

Why should your clients buy from you? 

We live in a globalized world where people find many offers available to them, so, for this reason, you need to stand out from the crowd and create an attractive marketing campaign that will reach your clients.

Unfortunately, this process may not always be smooth running and you could come up against problems such as those related to myths and rumours about aesthetic treatments. This is why you need to be prepared to counteract the consequences. 

When a client wants to have an aesthetic treatment at your clinic, you need to remember that they are putting their health in your hands, which means that they need to feel secure and reassured by the knowledge that they are being treated by professionals. 

For this reason, we have provided you with a list of common myths about aesthetic treatments so that you are aware of them when you are dealing with your clients:

-Taking vitamin supplements is a good anti-wrinkle treatment.

You have probably heard this before, or are probably aware of the fact that some of your clients abuse these types of supplements with the belief that they will aid the effects of aging. The only benefits of taking vitamin supplements are that they may help your skin to recuperate physically after the effects of sun exposure or other types of severe weather exposure. 

- All chemical peelings are the same.

This is not true because every treatment is different due to its intensity and how much of the product is applied. Even this differs due to some being more gentle and others more aggressive, such as those used to treat acne, marks on the skin and pores. 

- Exercise is enough to achieve a TOP body.

Exercise is very important for health and toning specific parts of the body, but you need to let your clients know that it is also necessary to complement it with a good diet which suits the needs of each individual. You should recommend that your clients get a personalised case study done previously before they decide on the right diet for them.

- Aesthetic treatments always leave marks on the skin.

This is a myth because most people who say this are the people who don't take the professional advice they are given. Following an aesthetic treatment, it is important to protect your skin from the sun, above all in the warmer seasons. 

- Chemical peeling is the only way to eliminate any marks from the skin.

This is another popular rumor, but, in fact, the results of mechanical peeling are just as effective as those of chemical peeling. Mechanical peeling is performed through a variety of methods including exfoliation, laser treatment and microdermabrasion. 

- Botox only needs to be applied when wrinkles start to appear.

You need to make your clients aware of the fact that botulinum toxin is used to lessen wrinkles and expression lines in order to prevent them from reappearing. This is because the results are more effective when it is used as a preventative. If used in this way, less of the product is used. 

We hope you have found this article on the myths of aesthetic treatments useful, and if you wish to have any specialized assessment for the marketing of your business, all you need to do is visit our website, access our platforms and try our software free for 10 days