Many beauty salons make the mistake of trying to reach their online target market in the same way as their offline target market. While conventional marketing involves promoting the benefits of products and treatments by launching ads on the TV or radio and in newspapers or magazines, online marketing, or to be more precise, social media marketing, involves the interaction of the consumer. This consumer interaction provides valuable content for other users and for your beauty salon itself. This means that the strategies for these two types of marketing need to be different. In one of our previous posts, we already wrote about how to increase visits to your beauty salon's blog, but today we are going to tell you how you can convert your readers into your clients. Make a note of these tips.
Advice on how to convert the followers of your blog into your clients
1- Don't be afraid to share your knowledge of aesthetics
Share everything you know about aesthetics via beauty tutorials, before and after videos, how to make homemade face masks etc..
2- Listen to your readers
There is nothing more frustrating for a reader than being ignored. Having a blog brings with it a certain amount of responsibility that you need to be willing to face up to. If a reader sends you a comment, you should respond to it as soon as possible, and, if they need your help you should give it to them as soon as possible.
3- Always thank your readers for their comments
It's important to thank your followers for their support. If they leave a comment thanking you for your work, make sure you thank them back, and, if they send you an email inviting you to collaborate with something, but unfortunately you can't, always refuse politely and thank them for the invitation.
4- Let your readers know how special they are to you.
Demonstrate to your readers that they are special to you. You can share your beauty tips every month and explain to your followers the steps they will need take and the products they will need to use to achieve their desired look.
5- Create a good content strategy
If you want to promote your content, treatments or services, instead of doing it via conventional messages, you can generate specific graphic pieces that will make your content more interesting, and, in the end, more viral. Automatically your followers will begin to share your posts and your online community will grow because you will gain more fans who will later become your clients. You can read more about content marketing for your beauty salon by clicking on this link.
As you can see, in order to convert the readers of your blog into clients at your beauty salon, you should make sure you have a clear strategy which involves valuing your users so they naturally become opinion leaders for your beauty salon or clinic. You should not forget that your clients are your best sellers and that more than 90% of consumers trust the recommendations of other users friends and family members. Good luck!
