Once you have set up your blog, you immediately start dreaming of the day it receives loads of views and all your followers become your clients. Nevertheless, getting people to follow your blog and maintaining a high number of views is not always easy. When the number of views doesn't increase, or worse yet, plummets, you have two options; you can either get depressed about it or take action and make some changes. These changes do not always need to be big ones, small alterations can make a huge difference.

Without a doubt, a good marketing strategy will definitely help you get more viewers for your blog. Below, we will share some tips which you can use to get almost immediate results.

Beauty salon blog. Content Strategy

Constantly updating your blog's content plays an important role in keeping it fresh and up to date. You may not always feel inspired, so it's a good idea to keep a source of information that will encourage you to learn about the most recent aesthetic trends, which you can then share with your readers. 

• Use computer graphics and graphic design - People like to read good content, but they also like to see it resumed and understand it at a glance.
• Provide tutorials and guidelines - All content that helps your users will be gratefully received.
• Write an e-book - From 30 pages up, a PPT file can be converted into an e-book.

Copywriting Strategy

In order to write good copy, you need to be clear on who you are writing to, why you are writing, and what you want to achieve with your writing. Good copywriting will help convert the followers of your blog into your clients, as you will get them hooked and their attention will be drawn to your web page. We have rounded up a series of important tips which you will need in order to achieve good copywriting:

• Write a strong text introduction. In this way, your viewers will continue reading.
• Repeat the most important parts of your blog content without tiring your readers.
• Get right to the point by speaking clearly and directly to your clients. 
• Communicate closely with your readers by writing clearly and directly to them.
• Emotionally connect with your readers by using the right type of language.
• Highlight the words you want to stand out in bold text.

Customer Service Strategy

In the aesthetics industry, being close to your community is fundamental. Your readers and possible clients need to feel special and cared for. Keep note of these tips:

• Solve your reader's problems as soon as possible.
• Get close to your clients when communicating with them.

Look after the appearance of your blog

Looking after your blog's image is obviously one of your top priorities. For this reason, at FLOWww, we have provided you with some great tips on how to achieve this.

• Create an identity for your blog by using a logo, even if it's your name written in a captivating font.
• Use two colors in your blog; one main color and a secondary color.
• In titles and texts, don't use fonts that are difficult to read.
• Always make the fonts you choose a good size.
• Use illustrations and computer graphics.

We hope that these tips will help you plan a marketing strategy for your beauty salon. If you need help with the management and marketing of your beauty salon or clinic, at FLOWww we can help you manage your operational tasks, win new clients, build customer loyalty and achieve your business goals. If you would like to find out more about successfully managing your beauty salon, click on this link.