In every beauty centre, there is always an aesthetician, who because of her training, experience or personality, is the most sought after and requested by the customers. They trust her and always want to put themselves in her hands. But what is it that makes her so special and different from others?
Asking yourself this question can help you to improve your customers' experience, inspire confidence and grow, leading a more solid, professional team that is loved by your customers. Your star beautician can help you train your team and provide them with knowledge of your own, based on her experience, what she has learned in other centres and from the clients she has served over the years.
To help you know and promote her skills as an example to follow, today we are going to define them so that you can use them to inspire and motivate your team of professionals, as well as to make your clients loyal and happy. Let's go!
What are the skills of a beauty professional loved by her clients?
1. Passion for her work and experience.
This is essential. The passion for her profession, the talent to develop it and the experience make an aesthetician, a complete professional, focused on making clients feel good and offering them an exquisite service. By loving and enjoying her work, she puts all her senses, love and dedication into it and it shows. She pampers her clients and takes care of every detail so that the result is always perfect.
2. Eager to learn constantly.
Here we do not only refer to the area of aesthetics. A professional valued and loved by the clients, also, is interested in acquiring knowledge about management, marketing and sales, with the intention of learning how to solve day-to-day issues, attend to the needs of the clients and offer them what they are looking for, and of course, become their expert consultant in aesthetics and cosmetics.
Inspiring confidence, being decisive and having the right knowledge and arguments will help each and every one of your assistants to inspire confidence, increase the recurrence of your clients and sell more.
3. Confidence and professionalism.
When clients are going to be served by an esthetician they need to trust and know that they are putting themselves in good hands. Likewise, they are looking for someone who knows their preferences and needs, and who consequently advises them on a treatment or product adapted to what they are looking for.
In order to know your clients better and improve your connection with them, you will be able to rely on management and marketing software such as FLOWww. With it, it will be much easier for you to know and have always in mind what they like, in order to follow them properly and always recommend them what they need, before they know it themselves.
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Another of the most important aspects for an aesthetic and business professional like yours is, without a doubt, punctuality. The expectations of the clients, produced by an incorrect time management or by delays in the previous appointments, produce frustration in the affected clients.
In order to provide excellent service to your clients, we would like to emphasize the importance of knowing how to manage time and schedules correctly in order to be punctual and attend to clients at the agreed time. With FLOWww, you will be able to organize yourself better than ever, because with it, you will be able to create shifts and control the presence (and punctuality) of your team members.
In addition, you will be able to configure your agenda and your services, assigning them the appropriate and necessary time so that your appointments are perfect.
To optimize the management of your appointments, you will also be able to send appointment reminders to your clients by push message or SMS, to avoid misunderstandings and improve their punctuality. This saves you delays in your work schedule and if they cancel, you can schedule a new appointment for a customer on the waiting list at the time that has been left free in a very agile and efficient way.
5. Know how to listen.
This is one of the basic qualities of a good beauty professional. Listening helps you to know the client better and to find out his or her needs, tastes, preferences and peculiarities. In addition to listening, you must know how to converse. As we have mentioned before, a good conversation based on the understanding of the needs can help you to give better advice and to recommend the client what he or she is looking for and needs at each moment.
A good beauty consultant listens, understands and advises the client, always offering an option adapted to their particular case. This will make them feel unique and special, and therefore, will help you to make them loyal. Furthermore, if you use your intuition and the right arguments, you will be able to channel conversations and turn them into safe and satisfactory sales.
6. Smile, sympathy and empathy.
Finally, a smile and good humour, how important they are in the day-to-day life of a beauty centre! A friendly and educated professional contributes to creating a more pleasant and comfortable working environment for everyone. When a client enters your business, they expect to relax and have a good time, while enjoying an aesthetic treatment and a moment dedicated to their personal care.
Therefore, welcoming customers with a smile, with kindness and sweetness, will make them feel welcome, comfortable and relaxed. A good attitude is not only key in the relationship with the client, but also among colleagues. If the working atmosphere is relaxed and positive, harmony will be perceived and everything will flow. To achieve this, pay attention to these tips to maintain positivity in your salon.
These are some of the key skills that an aesthetics professional should have. With them, you will manage to make your clients loyal, listening to them and gaining their trust. Live your passion for aesthetics and win over your clients with your know-how, your attitude, your care and your personalized recommendations.