Did you know that Instagram now has 300 million users?

Did you know that Instagram now has 300 million users? That's more users than Twitter! According to a study by Simply Measured, which compared Facebook and Twitter with Instagram in relation to their use by different brands, Instagram was the better option. Above all, Instagram was the best option for small to medium sized businesses. Below, we have rounded up 8 reasons why your beauty salon should be on Instagram:

• Firstly, it is a visual social network. Through images or videos, you can easily transmit something that is hard to convey in words: emotions. You can show photos of your products or top treatments, before and after photos of your treatments, pictures of your beauty salon and staff, photos of new equipment....
• Instagram is the social network which receives the most interactions. It has more interactions than other social networks, and sometimes double the amount that Facebook and Twitter have.
• Use the filters Instagram provides. If you have poor quality images, by using a good filter and frame, the end results will be amazing! Make the most of this feature and improve your images in a matter of seconds.
• Once you have shared a photo, you can immediately publish it on Facebook, Twitter, Flickr or Tumblr.
• You can also analyze your Instagram account by using tools such as Iconosquare.
  
• Seeing as Instagram is used via mobiles, there is a great  response field due to the fact that users can interact more easily and with more comfort, from where ever they are and with a greater time flexibility.
• You can use tools such as Typic PRO, Frametastic or NoCRop to personalize your images. If the images are good quality, they will be more effective.
• It is very useful for launching marketing campaigns, always when a clear strategy directed at a target has been developed. This will encourage your users to get involved by commenting on your photos and talking about your company. 

So, what are you waiting for? Also, take a look at more of our  tips to help your beauty salon triumph on social networks. This way you'll attract customers and build customer loyalty without even noticing.