Although social networks and blogs are ideal channels of communication between you and your customers, newsletters are still extremely effective and practical. Below, we have rounded up the main advantages of sending newsletters.

• You will have a direct channel with your clients via which you can adapt content to their profiles. Apply discounts and exclusive vouchers for all the people listed, create a product or special service for subscribers, or program free make-up classes or demos etc..
• The public who receive your newsletter are genuinely interested in your content, as they have decided that they would like to receive it in an email in their inboxes rather than accessing your web page. Make the most of this and provide your subscribers with high-quality content.
• Newsletters aren't costly, so even small beauty salons can use them.
• They are perfect for building customer loyalty. If you regularly publish high-quality content that is both useful and relevant, you will get a high percentage of users to open their emails because your clients like to be informed about updates at your clinic. The interest in your beauty salon may later bring your users to visit your clinic. 

Tools for building customer loyalty

If you are not familiar with any tools to use for managing the mailing of your newsletters, at FLOWww, we recommend using MailChimp. It's a user-friendly platform that provides you with a wide range of pre-designed templates which you can modify to give them your own personal touch. Furthermore, it's free up to 2000 subscribers, so it's perfect if you're starting out.

Moreover, you don't have to be a MailChimp expert to be able to create questionnaires, manage lists or prepare campaigns etc..If you have any queries, MailChimps will provide you with all the help you need including explanatory tutorials.

Also, MailChimp will provide you with complete reports on how successful your campaigns have been. You will be able to analyze a multitude of variables with simple graphics, such as the location of the users who open your emails, your newsletter's hot spots, your users' loyalty etc..

Last of all, remember that newsletter subscribers have 4 phases. These phases are the subscriber, reader, opinion leader, and consumer. Don't miss out on the opportunity to convert your subscribers into clients.

If you want to find out about using marketing strategies to dominate the aesthetic industry, click on this link