Nowadays, ecological cosmetics have an important position within the beauty industry. Customers are becoming more and more conscious of what they apply to their skin, so much so, that the amount of new beauty salons that specialize in this sustainable beauty is multiplying, while more conventional beauty salons are incorporating more treatments of this type.

Organic cosmetics are gaining fans who are concerned about their health. This is  because these types of products contain healthy organic substances that don't contain synthetic ingredients which could be harmful. Other consumers are turning to organic cosmetics due to the functionality of their natural ingredients and/or the traceability of them (Fair trade, ecological agriculture, biodynamic agriculture, etc.).

In order to establish a natural beauty salon, it's necessary to know the best natural products and treatments to offer your clients. Below we have provided you with some advice on how to select these products.

Natural Beauty Salon |Typical Characteristics of natural organic cosmetics

• 100% pure vegetable oils, essential oils, active substances (plant extracts).
• Whenever possible, your products should contain ingredients obtained from organic farms.
• 100% free from synthetic preservatives, colorants, and fragrances.
• 100% minor emulsifiers of vegetable origin or surfactants. Not tested on animals Free of cruelty to animals (products free of ingredients which contain animal products).
• Environmentally friendly packaging whenever possible.
• Certified by an independent organization.

How to recognize bio cosmetics

You have two ways to make sure that the cosmetics you use are healthy:

• On the one hand, there are labels that certify that a determined product is ecological. These labels are endorsed by independent organizations that perform regular analysis on their products. In Ecolabel, there is a complete list of the different existing certification labels.
• On the other hand, you could convert yourself in a small but grand expert on the toxic components that are listed on the back of labels.

The main objective of owners of natural beauty salons should be to offer their clients organic beauty treatments and products. Chocotherapy, algotherapy, and fango therapy are treatments that must be provided  at  a natural beauty salon or clinic.

Once you have chosen all the natural treatments you wish to offer at your beauty salon, it's important that you make the quality of these treatments known, so that your clients are aware of the fact that when you refer to natural products, you really mean natural products.

It is also important that your beauty salon's image represents the fact that your treatments are either 100% natural and/or elaborated with natural products. In order to do this, it is a good idea to thoroughly explain to your clients what ingredients are used to make your products.

Before opening a natural beauty salon, you need to be an expert on bio and ecological cosmetics. Your clients are becoming more and more knowledgeable on this topic.

If the previous investigation of these types of products is fundamental, the renovation of treatments and the improvement of them is also extremely important. Nothing else will aid your growth as a professional  more than offering the best customer service possible.

Ecological cosmetic products have not only become a great option for people who are looking for healthy products for their skin and body in general, but they have also become a great alternative for people who suffer from psoriasis, dermatitis, allergies, asthma or skin problems that make it impossible for them to use conventional cosmetics that are commonly sold on the market.

We hope you have enjoyed this post and that you have found it helpful.