Did you know that one of the best ways to build customer loyalty at your clinic or beauty salon is by using a Points Program? Get motivated, create your Points Program and watch your clients' loyalty increase steadily.
A loyalty card, also known as a discount, advantage, points or rewards card, represents discounts or rewards that your clients are entitled to due to their loyalty to your clinic or beauty salon. Another effective loyalty program is the Refer a Friend Program which also works in a similar way.
If you create a Points Program at your clinic you will be giving your most loyal clients the opportunity to receive special benefits that have been designed for them. In this article, you can get to know everything about this interesting marketing strategy for aesthetic clinics.
By providing your clients with a loyalty card, any points they are granted for having treatments or buying any products will be stored on their cards and transformed into discounts for any future purchases they may make.
How does a Points Program work?
When a client visits your clinic for the first time to have a treatment or buy any of your products, they are given a points card so that after their following appointment, when they go to pay, it will be scanned and any necessary information will be stored on it. Via a management software, this information will then be converted into points and saved in their account.
In order to promote a Points Program campaign, you can do so via social networks or at the point of sale at your clinic or beauty salon by using flyers or posters to inform your clients of how a Points Program works; the more your clients spend at your clinic on a continual basis, the more points they receive.
Of course, the reason these cards are called loyalty cards is because, as owner of a beauty salon or clinic, you want to reward your clients for their loyalty but at the same time attract them and encourage them to return to your clinic. Loyalty cards are also a great way to ensure that you don't lose any clients to the competition.
We hope you have enjoyed this article on the advantages of a Points Program for your beauty salon or clinic. As you know, we are always looking for the best marketing ideas for your beauty salon or clinic.
We would also like to remind you that FLOWww has the best tools for managing your clinic or beauty salon and we would like to invite you to try our software, free for 10 days (SPANISH). Feel free to visit our web page and ask us any questions you may have about our software with no commitment required.
