By using the right type of lighting, you can create a truly special atmosphere at your beauty salon. This will make it unique. You can shine spotlights on your products to draw attention to them, and you can use warm, flattering lighting to make your customers and staff feel more comfortable. This will definitely improve your clients' experiences at your clinic. Below, we have provided you with some advice on what lighting to use at your clinic to make it irresistible. In this way, your potential clients won't be able to resist entering your clinic, and, in turn, this will result in an increase in sales.

Lighting for your beauty salon | Pay close attention to your window display and facade

Your window display is your ticket to attracting potential clients and sparking their interests. Believe it or not, if you use the appropriate type of lighting, passers-by  will  definitely stop to take a good look at your window display.

In order to achieve a well-lit window display, you'll need to take a few things into consideration:

• Where your beauty salon is situated and the amount of natural light it receives will help you determine how much artificial light you will need to use to illuminate your products and make them stand out (where there is more natural light, you'll need more artificial light).
• The size of your window display greatly influences the amount of lighting you will need: large window displays will need more light and the light should be shone onto your products to make them stand out. The lights should be positioned on the inside of the facade shining inwards onto your products, otherwise the light will shine into your onlookers eyes and blind their vision. Make sure you choose a light that doesn't alter the chromatic adaption of colors: white light alters colors, and warm light dulls colors (depending on the colors it illuminates). The best light to use is natural light (around 4000 K).
• You also need to keep in mind the size of your products and the colors that dominate your window display. Dark colors absorb more light, and, for this reason, need more illumination than light colors.
• Fixed illumination doesn't allow you to play around with lighting effects, and homogenous overhead lighting is often invasive. It's very important to design a window display in which the light bulbs can be moved, and the type of light can be adapted. In this way, you can manipulate the direction of the light in order for it to shine on specific products.

Create a relaxing atmosphere in your beauty salon's reception and waiting room

Nowadays, good sales results are attained by creating a relaxing atmosphere at your clinic where your clients can enjoy themselves and feel free to discover your new products. If your clients' experiences at your clinic are special, they will be motivated to prolong their visit and make another appointment at your clinic. As time goes on, your clients will become more and more willing to buy your products.

You can use splashes of white light to make your products stand out, and narrow beams of accent lighting to augment contrast and create a more intimate atmosphere.

Treatment rooms

Inside your treatment rooms, it's important that your clients look their best. Flattering light will make your client look and feel good, making their experience at your clinic positive, so they will be encouraged to buy your products. If you manage to achieve the right color temperature, you will be able to show off a product in its true splendor. And, a subtle use of dynamic illumination will allow you to adapt the atmosphere in your treatment rooms according to the treatment taking place.

Your treatment rooms need to have a cozy atmosphere that will make your clients feel comfortable and completely relaxed. Tone down the atmosphere and general lighting so that your clients look their best. Halogen light has the ability to give off a light that adds warmth and creates an intimate atmosphere.

Bathrooms

In order to attain adequate lighting in your bathrooms, the best thing to do is to use ambient lighting. This can be achieved by using the right combination of lamps and spotlights. A good option for perfectly illuminating the mirrors in your bathrooms is using spotlights or small incandescent bulbs at the sides of the mirrors.

So, now you are thoroughly aware that using the right lighting at your clinic positively influences your clients' experiences and behavior at your clinic. Remember that your main objective is to create a well lit, dynamic space which will motivate, captivate and inspire your clients. Help lift your clients' spirits and cause a sensation! And, if you would like more tips on decoration for your beauty salon, don't hesitate to click on this link.