Evidently, you want your beauty salon to stand out from the crowd and, therefore, win more clients. Once you have decided that this is your goal, you have taken on a new challenge which involves improving the online visibility of your business. So, why not use social networks to achieve this?
In this article, we're going to teach you some strategies, such as RSS, so you can increase your website's traffic. This way your clientele will also increase, and you will win new sales, which is your main business objective; to sell.
Below, we are going to tell you how you can increase the online visibility of your beauty salon via social networks:
1- Post on your Facebook Page at least three times a day: This will help you increase your website's traffic. If you post three or more times a day, your beauty salon will have a greater presence in RSS, which is crucial for obtaining your clinic's online presence, and maintaining it.
One of the main keys is to upload valuable content for your clients on a daily basis, such as promotions at your clinic, news about the latest trends, or fundamental information about products or services you provide at your beauty salon.
Furthermore, it is crucial to keep in contact with your public so that they can give you a guide to what their preferences are in relation to aesthetics. Once you do this, your clients will share your content, which will immediately increase the online visibility of your beauty salon.
2- Make sure you share images on Facebook: We are visual beings, our visual memory is much greater than our non-visual one, hence the immense amount of images people produce on a daily basis.
It has been proven that more than 85 percent of the information processed by humans is visual. For this reason, it is no surprise why Smartphones and their APPs are orientated towards working with images, which results in everything becoming more plausible.
This trend has also reached the mobile phone, where social networks are being used for marketing aesthetic businesses.
Don't hesitate to share before and after photos of the satisfactory results your aesthetic services have, or photos of new products.
3- Incorporate 'Social Buttons' on your web, blog, or in the emails you send. This will give your clients the incentive to share your content, and at the same time it will improve your online visibility, impressing other potential customers and obtaining more 'likes'.
4- The power of 'Word of Mouth': Lately, social networks have become platforms where our clients check out products or services before purchasing them at beauty salons.
Accept your clients' comments, even if they are negative, as these will help you to improve the services and products you offer. And, of course, don't forget to interact with your clients by responding to the comments they make.
It has been proven that 70 percent of users trust in the comments made on social networks, so use this in your favor. Make them speak wonderfully of you!
We hope that the information in this post will help you achieve better online visibility for your clinic.