Becoming a successful beautician boils down to a combination of excellent service and the ability to maintain a pleasant conversation with clients during treatment sessions, regardless of the client's age, interests or attitude.
For many beauticians, conversing with their clients comes naturally, nevertheless, for others it can be a little more complicated due to factors such as shyness or simply finding it difficult to start an interesting conversation. Whatever the cause may be, it's important to make an effort to chat to your clients in order to ensure that when you're tending to them that this time is as satisfactory as possible for them. The conversations you hold with your clients contribute greatly to this, so below we have provided you with 5 tips on how to hold great conversations with your clients during their treatment sessions.
Begin with simple questions
There is no need to begin the conversation with a complex question, as simple questions are a great way to trigger a long and interesting conversation. For example, questions such as 'Where are you going on holiday this year?', 'Have you got anything planned for the weekend coming?' or 'Do you work close by?' give your clients the opportunity to tell you a bit about their lives and any future plans they may have.
Always give your clients the opportunity to talk about themselves
There is nothing worse than having a conversation with someone who doesn't let you get a word in edgeways. Everybody likes talking about themselves!
When your clients start to answer the first question you ask them, you can take the opportunity to ask them more detailed questions about what they tell you, as this will encourage them to open up and speak about themselves, their hopes and their dreams.
Take note of everything
The success of your business and your marketing campaigns depends greatly on how well you know your clients. For this reason, it is important to remember important personal information your clients tell you about themselves during your conversations, but this is often easier said than done. With a marketing and management software you can keep a complete data sheet for all your clients, which is easy to access and update; a client data sheet contains much more information than just a name and telephone number.
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Examples of Important information about your clients that you should memorize during conversations, are details such as their close family members' names, their favorite color, future plans they may have, what they do to earn a living etc.. This is all important information which you need to remember, not only in order to make your clients feel special and valued, but also to make the best decisions in relation to your products, services and marketing campaigns.
Avoid closed-ended questions
Make sure you don't ask your clients questions which can only be answered with either a 'yes' or a 'no'. Ask your clients open-ended questions which they can respond to with a long answer. In this way, the conversation will flow much more easily and at the end of the session both you and your clients will be eager to continue the conversation. Your clients will look forward to their next session at your clinic.
Respect silence
In most cases, it is much more interesting to hold a conversation during a treatment session, however, you should respect the fact that some of your clients may not feel like talking to you at this moment.
Due to numerous reasons, we all have days when we are less talkative than others. If your client is having a quiet day, don't take it personally and respect the fact that they may just wish to relax quietly and enjoy the treatment session they are having. Don't force an obviously unwanted conversation.
Even though there may be days when you don't exchange many words with a client, a warm smile says more than a thousand words; silences do not always have to be awkward and your client will be grateful for your understanding of the situation.
We hope you have found these tips useful. Remember that everything that contributes to keeping your customers happy will help you to run a successful beauty salon.