When you are choosing a name for your beauty salon, the key is to pick a name which adapts to your business (your brand), and, more importantly, that adapts to your clients. Below we have provided you with some advice on how to choose the perfect name for your beauty salon.
Advice on how to choose a name for your beauty salon
You should be as objective as possible. If the name of your beauty salon doesn't captivate your clients, it's obviously not as effective as you'd hoped it would be. Listen to people when they give you advice, and don't take negative comments as a personal criticism.
If your budget permits, you can go to a branding agency where they will assess your business and create your brand image for you. If you're on a tight budget, do as much research as you can before deciding on a name, as it's an important decision that will have long-term consequences.
Be creative
Remember to be as creative as possible when choosing the name of your beauty salon, because your goal is for both your clients and potential clients to remember it and not confuse it with the competition's name! If you yourself have a unique, pretty name that's easy to remember, using this could be a good option. Furthermore, if you then decide to open another beauty salon, you could use the same name. An attractive name for your beauty salon can work well, but it needs to be quite an original name, if not, you could find that you may come up against conflicts with commercial brands when you try to open up another beauty salon.
Identify your target market
What is their average age? Are the majority men or women? Are they single or have they got families? You have the possibility of using your chosen name to segregate groups of people. You need to take into account that you have opened your beauty salon to earn money: Who are you directing your business at? If you know your target market well, you will understand them better and will be able to think about what name they may like.
Location
Where is your beauty salon situated? Is it in a well-known area? If you are only planning on opening one beauty salon, or you are not planning on changing your location in the future, it could be a good idea to use the street name and number of where your beauty salon is located. Ask your target market what they think about this idea.
Choose a memorable name
This is another important key. The name of your beauty salon should be easy to remember and spell, because, in this way, it will be much easier for people to find out about your business. There is nothing worse than picking a complicated, unreadable name. Remember that in the majority of cases, more is less. Have you thought about your marketing campaigns? Some names just don't work well for marketing. This may sound ridiculous, but it's important to think about the size of your beauty salon's name (the number of letters it has), and the form of the letters when envisaging what it will look like. Keep in mind that when you are choosing your logotype (or name) and put it on your web page, in ads or in price lists, if it is too long, it may be too complicated to adapt.
Have you got a free domain?
Nowadays, if your business isn't on the internet, it doesn't exist. If you are thinking of creating a web page and open profiles on social networks, you need to check if the name or domain is free. If you have decided on a name, even though you haven't opened your beauty salon yet, reserve the domain and open a profile on the social networks you want to be on.
If after taking this advice, you still can't find the perfect name, or maybe you are stuck between choosing from a few different options, why not throw a party at your house? Invite a few friends and family members who may be able to help you brainstorm some ideas of potential names for your beauty salon. There is nothing better than getting other people's opinions. If not, you can invent a questionnaire for your target market. You can use social networks to probe public opinions and find out what most attracts the public in general.
If you would like to find out more about dominating the aesthetic industry right from the first day you set up your new beauty salon, click on this link.
