Increase profitabilty at your beauty salon
The festive season has arrived and it's the ideal time of year to promote your salon! Don't you want to look beautiful for all those Christmas parties? The celebrations are about to begin! You must look your best at those lunches and dinners with your colleagues, as a breath-taking appearance is what truly impresses.
For this reason, before attending each of these celebrations, people approach their trustworthy salons to check out the promotions they have to offer.
Furthermore, after the work celebrations are over, family members arrive and celebrations like New Year's Eve begin, so don't let your potential clients miss out on a facial or the opportunity to wear the best make-up possible when attending these special events.
Christmas time is when people want to bring out the best in themselves. Make the most of it by promoting your salon's best products! And, of course, increasing profitability.
We would say that now is the moment to “take action” and show off your clinic. Promote your best treatments, catch your clients' attention, captivate potential clients and help build customer loyalty.
This is some of the advice we will give you to help your clinic really take off over Christmas.
Don't forget to promote: When we say promote, we don't mean any type of promoting. You need to be more creative than the competition because in many salons promotions have already reached their peak.
Your promotions need to be based on low price “moving” campaigns.
Beauty and aesthetics are connected to how we feel inside. It sounds like a contradiction, but it isn't; looking good makes us feel good inside. You need to be able to come up with a promotion which truly captivates.
Draws: Providing a variety of offers at a low cost for your beauty clinic should be one of your prime objectives. Many companies directly give away presents, seeing as points promotions have started losing recognition.
The trick is to raffle several small prizes because if you raffle one big prize many clients won't participate as they will get the sensation that they have less chance of winning.
Give away products: If it's by direct draw or just a way of showing how much you appreciate your client's loyalty, a present should always be something which motivates your clients. Look for presents which will pleasantly surprise them so they will value you over the competition.
Long term actions: Now that we have spoken about promotions, you need to be aware that they need to be profitable. We suggest that you don't suddenly stop doing promotions, because you will be risking a drop in sales if you do.
You need to stand out from the crowd, and there is no better way than providing customer loyalty cards. They are a great way to facilitate your clients with aesthetic treatments they may wish to treat themselves to in the future.
With these types of cards, you can surprise your clients in many ways. How can you make this happen?
If you would like a further assessment for managing your beauty salon in the best possible way, we would like to help you. We have the best tools for managing your business. Don't hesitate in visiting our web page and asking us. No commitment required.
